LinkedIn is one of the best online resources for building and maintaining professional connections. Conferences provide many opportunities for personal and professional development as well as networking. Before you attend a conference such as the RMAI Annual Conference, take the time to update your LinkedIn profile to ensure that you are making the most of your platform. Your profile content and your account activity can help you before, during, and after a conference by increasing your visibility, building your brand, and growing your network. Here are 4 reasons you should update your professional LinkedIn profile before you attend your next conference.